Hexagon Cup, a revolutionary padel tournament whose mission is to transform the sport of 20 x 10, joins forces with Adidas, the global leader in the sports sector, which will be the official sponsor of both the racket and the padel bag for the competition’s second edition at the Madrid Arena from January 29 to February 2, 2025.
Additionally, the brand will have a strong presence during the tournament and in promotional activities that will take place in the weeks leading up to the event, such as the padel court and fan zone that the Hexagon Cup organization has set up in Plaza Felipe II from September 15 to 22.
After the resounding success of the tournament's first year, Adidas and Hexagon have decided to join forces to ensure that the event continues to grow and revolutionize the sport of 20 x 10. The innovative company All for Padel, with over a decade of experience in the padel sector, boasts top players such as Martita Ortega, Alex Ruiz, Pol Hernández, David Gala, and coach Seba Nerone, who will also be present at the Hexagon Cup.
“It is great news for the Hexagon Cup to have a world-class brand like Adidas for the tournament's second edition. We have the best partners in the sector, and Adidas brings an unparalleled global sports vision. It’s a brand that understands the most important competitions in the sports world," said Astrid Thams, Commercial Managing Director of the Hexagon Cup. “This partnership strengthens one of our main goals and helps us continue growing based on the highest standards of global sport,” she added.
The General Manager of All For Padel, the company that holds the global license for Adidas Padel, José Luis Sicre, emphasized, "We are proud to support Hexagon in its second year and contribute to taking padel to the highest level."
HEXAGON CUP. FOR THE FANS · FOR THE PLAYERS · FOR THE GAME
Sergio Lewin, Operations and Sporting Managing Director of Hexagon Cup, also highlighted, “An event of this caliber requires top-tier partners, and there is no doubt that Adidas rackets are leaders in the sector."
For her part, Martita Ortega added, “I am proud to continue making history with Hexagon Cup in this second edition and to see how this team format is being so well received. I believe it’s a highly enriching format for the sport, and I’m thrilled to be able to participate again with my teammates for another year."
About All For Padel
All For Padel is the Spanish company with the exclusive global license from Adidas to develop and market padel, pickleball, and beach tennis products since 2013. Specializing in the production of rackets, bags, and accessories, All For Padel is a leader in the innovation and global expansion of these sports, combining advanced technology with the quality and prestige of the Adidas brand.
About Hexagon Cup
Hexagon Cup is the event that has revolutionized the world of padel. After its first edition in January 2024, Hexagon was born under the slogan "For the Fans. For the Players. For the Game" and offers a unique experience in both sports and entertainment. Following its great success in 2024, the tournament will hold its second edition at Madrid Arena from January 29 to February 2, 2025.The tournament features an innovative team format in which the world’s best professional players from men’s, women’s, and Next Gen categories join forces to compete in teams led by high-profile figures such as Eva Longoria (USA), the Rafa Nadal Academy (Spain), Andy Murray (UK), Robert Lewandowski (Poland), Carlos Lopez-Lay (Puerto Rico), among others. The event is further enhanced by an array of experiences surrounding the competition, on par with major global sporting events.
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