Renamed the Alpine Hexagon Cup, this padel tournament will bring together the world's greatest players in franchises run by celebrities such as Eva Longoria, Andy Murray and Kun Aguero.
Alpine is continuing its commitment in padel, a dynamic and spectacular sport in full expansion, reflecting the brand's DNA through its quest for sporting performance, lightness and agility, by becoming title sponsor of the opening tournament of the international season: the Hexagon Cup. is strengthening its support for the tournament, which will become the Alpine Hexagon Cup in 2025. At this year's event, the players of the A-Padel Team (A for Alpine) will be particularly in the spotlight, with Claudia Fernandez joining the women's team as its main player, as part of the 10 Padel franchise, a new participating team managed by Pierre Gasly, driver of the BWT Alpine F1 Team, and entrepreneur Loïc Féry. As in the previous edition, the Alpine logo will appear on the nets and sides of the main courts, while the A110 and A290 models will be on display during the tournament in the main alleyway of the Madrid Arena site. Finally, an area dedicated to the brand will welcome the public on site to give visitors an unforgettable experience during the tournament. New for 2025, the A290, Alpine's new sporty city car, will be making its debut on the padel court for the duration of the tournament.“We are continuing to invest in this spectacular sport in 2025 after an incredible year in 2024 both in terms of our players' performance and visibility during the 2024 edition of the Hexagon Cup and the Paris Major at Roland Garros. This title sponsorship of the Hexagon Cup will allow Alpine to increase its visibility as well as offer visitors an incredible experience on site. Pierre Gasly's investment in the competition is also a chance for us to bridge the gap between our sporting worlds,” said Antonino Labate, VP, Sales, Marketing and Customer Experience Alpine.“We are thrilled to welcome Alpine as the title sponsor of the Hexagon Cup 2025. Since the start of the first edition, Alpine has been a special and hugely proactive partner within the Hexagon family, and, in addition, a leading brand committed to the global growth of our sport. The Alpine Hexagon Cup 2025 is once again going to set the pace for international professional padel. We are excited to enter this title partnership and to work with Alpine to ensure Hexagon and the sport of padel fulfils its huge untapped potential,” said Astrid Thams, Commercial Managing Director of the Hexagon Cup.
ABOUT ALPINE
Founded in 1955 by Jean Rédélé, Alpine has established itself over the years with its French-style sports cars. The brand first delivered the new A110 in 2018, faithful to Alpine's timeless principles of compactness, lightness, agility and driving pleasure. The Alpine Business Unit was created in 2021, building on the heritage and know-how of its historic Dieppe factory, as well as the engineering expertise of the Alpine Racing and Alpine Cars teams. Within Renault Group, it is the dedicated brand to innovative, authentic, and exclusive sports cars. This expertise enables the brand to compete in the two major FIA championships: Formula 1 and the World Endurance Championship. Alpine is also present in other mechanical disciplines through customer competition in Rally, Cup and GT4. 2024 marks a turning point in Alpine's ambitions, as it inaugurates its 100% electric "Dream Garage" with the launch of its first electric urban sports car, the A290.
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