We arepartnering with the second largest neobank in Europe, bunq, to sign a strategicsponsorship agreement. This alliance is part of our mutual commitment topromote progress, both in social and sporting terms, digital development andthe adaptation of new formats in an increasingly interconnected world.
Valuepartnership: The Alpine Hexagon Cup 2025, one of the most prominent sportingcompetitions on the calendar, is distinguished by its focus on innovation,fostering healthy competition and nurturing young talent. The partnership withbunq aligns perfectly with these values. The neobank has revolutionised thebanking sector in Europe by placing the user at the centre of its strategy.bunq aims to make people's lives easier by simplifying money management, with aspecial focus on people with an international lifestyle and who need aborderless banking experience .
Throughthis partnership, Hexagon Cup further reinforces its commitment to innovationand adaptation to new ways of living and competing. By sponsoring the HexagonCup, bunq reinforces its commitment to Spain, one of the most populardestinations for people who lead an international lifestyle and, therefore, akey market for bunq.
‘The partnership with bunq represents a key stepin our mission to innovate and deliver unique experiences to the participantsof the Alpine Hexagon Cup 2025. This partnership not only underpins ourcommitment to cutting-edge technology, but also allows us to connect with aglobal community that can share our passion for the sport,’ said Astrid Thams,commercial Managing Director of the Hexagon Cup.
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