Madrid, December 15, 2023 – Hexagon Cup, the brand new padel tournament announces that Mahou San Miguel, the leading beer company in Spain with a significant international presence, becomes its Official Beer Supplier. Thanks to this agreement, all Hexagon Cup attendees will enjoy the best padel with the touch of flavour offered by Mahou.
This agreement strengthens the ties between the two entities with the aim of offering an optimal experience for spectators and fans of the Hexagon Cup.
Following the signing of this agreement, Nacho Sampedro, Hexagon Cup Event Director, said: "We are delighted to announce this powerful collaboration with one of the best-known companies in Madrid, the city where we will be holding the first edition of the Hexagon Cup. Our goal is to be able to offer fans attending the tournament the highest quality both on and off the court, and we are sure that with Mahou we will achieve this".
The agreement includes the beer company's brand presence on the competition court and will be responsible for the management of all the retail bars. In addition, it will also have a presence in the VIP hospitality along with a range of experiences during the tournament, as well as at various events organised by the tournament in the run-up to the start of the tournament, where the brand will have a stand to optimise the fans' experience.
An all-star tournament to take padel to the next level
Born under the motto "For the Fans. For the Players. For the Game", Hexagon Cup is an innovative padel tournament where everyone competes for an impressive prize of one million euros, creating an exciting team competition and a unique experience for fans.
In recent weeks, the names of the teams (in addition to Team Hexagon Cup) that will be part of this revolutionary format have been announced, including the Rafa Nadal Academy Team powered by Richard Mille, Robert Lewandowski's RL9 Team, Andy Murray's Ad/vantage Team, Eva Longoria's ElevenEleven Team USA and Carlos Lopez-Lay and Maria Esteve's Team Bella Puerto Rico. On the player side, fans of the tournament will be treated to a star-studded constellation of big names from around the world.
During the tournament itself, the six teams will be divided into two qualifying groups and compete in a series of exciting head-to-head matches. Only the top two teams from each group will advance to the finals, where the inaugural Hexagon Cup champion will be crowned with a prize pool of €1 million at stake.
Although six teams will participate in this first edition of the tournament, the tournament organisers are keen to attract more teams for future editions in order to provide more opportunities for the world's best players to compete.
The first edition of the Hexagon Cup will take place at the historic Madrid Arena next February, an ideal setting to create a great spectacle. The event will include an attractive Fan Village with autograph signing sessions, player training areas, live concerts, entertainment, shops, exhibitions, food trucks and fine dining options. First-class VIP hospitality experiences will also be on offer, all designed to provide sports and entertainment fans with a truly unforgettable experience.
Tickets for this historic first edition of the star-studded event can be purchased now from €20 via www.hexagoncup.com.
About Hexagon Cup
Under the motto "For the Fans. For the Players. For the Game", this revolutionary competition is born with the ambition of offering a new and disruptive approach, as well as with the firm intention of transforming the sport of padel. To do so, it has designed a completely new format in which 6 teams made up of three pairs each (one male, one female and one made up of stars of the future) will compete for victory.
The inaugural Hexagon Cup will take place at the Madrid Arena from 31 January to 4 February 2023. For more information, follow @HexagonCup on Instagram, X and LinkedIn.
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