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Hexagon Cup staff (executive team, accommodation personnel, etc.) will showcase some of the brand's most iconic collections
Madrid, 23 January 2024 - Hexagon Cup, the new padel tournament with a mission to transform the 20 x 10 sport, announces North Sails, a performance-oriented sports and lifestyle brand, as the official clothing supplier for the event, to be held in Madrid from January 31 to February 4. Through this agreement, the company will have its own stand in the fan village located at Madrid Arena during the tournament.
Hexagon Cup and North Sails share a common commitment to sporting excellence and innovation. The Italian luxury brand has just launched its new Lifestyle FW23 range, a collection that consumes fewer resources due to the use of recycled synthetic materials. The uniforms worn by Hexagon Cup staff (executive team, accommodation personnel, etc.) will include some of the brand's most iconic lifestyle collections.
"History is made by looking forward," was the premise of Lowell North, founder of North Sails, in line with what Enrique Buenaventura, founder and member of the Advisory Board of Hexagon Cup, states: "As a new tournament seeking to transform padel, we completely agree and share the same ambitious values, based on innovation and total dedication to the sport we love. We welcome North Sails as the official clothing supplier of Hexagon Cup, and we look forward to showcasing their performance-focused lifestyle collection."
"We are thrilled to announce North Sails' collaboration with Hexagon Cup, marking our debut beyond the world of nautical sports. This partnership gives us the opportunity to reach new audiences to showcase our commitment to environmental responsibility," says Vicente Castellano, President of North Sails Apparel.
North Sails is a unique sail manufacturer, built on a champion's spirit. Founded in 1957 by Lowell North, who applied an engineer's logic to a traditional craft. The brand transformed the industry and has become the global leader in sail manufacturing technology.
Lowell North's legacy continues in North Sails Apparel, which since 1989 has been designed and built so nothing stands in the way of what's important: taking to the sea, heading to the hills, or simply navigating modern life. For this reason, it adapts sail-making expertise to high-performance collections made to withstand wind and water. The clothing collections continuously develop materials that defy the elements and enable users to navigate both the sea and modern life.
A Star-Studded Tournament to Elevate Padel to Another Level
Born under the motto "For the Fans. For the Players. For the Game," the Hexagon Cup is an innovative padel tournament where the world's best male, female, and Next Gen players compete together in teams for a stunning prize of one million euros, creating an exciting team competition and a unique experience for fans.
The teams include the Rafa Nadal Academy Team powered by Richard Mille, Robert Lewandowski's RL9 Team, Andy Murray's Ad/vantage Team, Eva Longoria's ElevenEleven Team USA, and Carlos López-Lay and María Esteve's Team Bella Puerto Rico.From the players' side, tournament fans will enjoy a constellation of stars including the world number one pair, Arturo Coello (Team Bella Puerto Rico) and Agustín Tapia (RL9 Team), who this time will face each other in opposing teams, as well as "The Super Kids" Stupaczuk (Rafa Nadal Academy, powered by Richard Mille) and Di Nenno (Team AD/vantage). In the women's draw, Paula Josemaría (ElevenEleven Team USA) and Ariana Sánchez (RL9 Team) will face off. Additionally, Paquito Navarro, Juan Martín Díaz, Alejandra Salazar, Delfina Brea, Bea González, and Luciano Capra, along with the most promising talents of the next generation, will be the main protagonists of the tournament.During the tournament itself, the six teams will be divided into two qualifying groups and compete in a series of exciting direct confrontations. Only the top two pairs from each group will advance to the final weekend phase, where the inaugural champion of the Hexagon Cup will be crowned, with a prize pool of 1 million euros at stake.
The first edition of the Hexagon Cup will be held at the historic Madrid Arena from January 31 to February 4. The event will include an attractive Fan Village with autograph signing sessions, player training areas, live concerts, entertainment, shops, exhibitions, food trucks, and high-quality gastronomic options. First-class VIP hospitality experiences will also be offered, all designed to provide sports and entertainment fans with a truly unforgettable experience.Tickets for this historic first edition of this star-studded event can be purchased from 20€ through its website www.hexagoncup.com.
About Hexagon Cup
Under the motto "For the Fans. For the Players. For the Game," this revolutionary competition is born with the ambition to offer a new and disruptive approach, as well as the firm purpose of transforming the sport of the racket. To this end, it has designed a completely novel format in which 6 teams, each composed of three pairs (a male pair, a female pair, and a pair formed by future stars) will compete for victory. The inaugural edition of the Hexagon Cup will take place at Madrid Arena from January 31 to February 4, 2023. For more information, follow @HexagonCup on Instagram, X, and LinkedIn.
About North Sails
North Sails is a unique sail manufacturer, built on a champion's spirit. Founded in 1957 by Lowell North, who applied an engineer's logic to a traditional craft, North Sails transformed the industry and has become the global leader in sail manufacturing technology.North Sails is the largest division of North Technology Group, and the brand's history of innovation and victories has continued to produce generations of revolutionary products and champions. North Sails owns the patent for 3Di, a unique composite material construction process that produces high-performance sails that approximate the shape-maintaining properties of a rigid foil.North Sails is the sail manufacturer of choice in most America's Cup, Grand Prix, ocean racing, and superyacht vessels. North Sails offers a wide range of high-performance 3D and panel sails for cruising sailors and is the world's leading sail manufacturer for one-design classes, with more national, world, and Olympic victories than all other sail manufacturers combined.In 2014, the brand expanded its profile to include North Sails Apparel, a lifestyle collection that brings the sail maker's love of design and technology to fashion. North Sails adapts sail-making expertise to high-performance collections made to withstand wind and water. The clothing collections continuously develop materials that defy the elements and enable users to navigate both the sea and modern life.
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