Madrid, 20 December - Hexagon Cup, the brand new padel tournament set to transform the sport of 20 x 10, announces that Slazenger Padel is named Official Ball Supplier for the event, which will take place in Madrid in February 2024.
Slazenger was founded by brothers, Ralph and Albert Slazenger in 1881 and quickly became the leading manufacturer of sporting equipment for golf and tennis.
From the late 1800’S onwards, Slazenger products have been the choice of many superstars in various sports around the world, stars such as Björn Borg, Jimmy Connors and Seve Ballesteros representing the brand.
In 1902, Slazenger was appointed the official tennis ball supplier to the Championships at Wimbledon, and it remains the longest, unbroken sporting sponsorship in history.
“We are delighted to welcome Slazenger Padel on board as Hexagon Cup’s Official Ball Supplier, we have tested the ball and the durability and performance is the best we can find,” says Enrique Buenaventura, founder and member of the Hexagon Cup Advisory Board. “We are a brand new tournament and are excited about the impact we can have in growing the sport, but we are also fully committed to respecting the traditions of padel, so we are thrilled to be joined by one of the most iconic and well respected brands in racquet sport.”
“Being named the official ball for the upcoming Hexagon Cup is a tremendous honour for Slazenger Padel. This marks a key investment in establishing our ball as the top ball for padel players, ” says Niclas Rodin, CEO of Slazenger AB.
Slazenger Padel started in 2020, with its ball collection bearing the name of one of the most emblematic tennis rackets ever made, Slazenger Challenge No.1.
Although the brand is just establishing itself officially on the padel market, Slazenger was one of the first brands to produce padel rackets. It has been around since padel was played with wooden rackets, however, for many years and particularly during the last years of rapid growth of the sport, players have been wishing for the brand to officially enter the world of padel.
Padel is the world’s fastest growing global sport, with conversations increasingly moving towards it becoming a future Olympic sport. The Hexagon Cup has gained widespread acclaim for its innovative and equality-based team format, top-tier padel players, and celebrity teams including the prestigious names of; the Rafa Nadal Academy powered by Richard Mille team; RL9 by the Barcelona FC footballer Robert Lewandowski; Team AD/vantage by legendary tennis player Andy Murray; ElevenEleven Team USA, owned by U.S actress Eva Longoria; Team Bella Puerto Rico; and a fan-led Hexagon Cup team.
Born under the motto “For the Fans. For the Players. For the Game”, the Hexagon Cup features six teams, each featuring a male, female and Next Gen pair who compete for an impressive prize pool of one million euros, creating an exciting team competition and a unique experience for fans.
During the tournament itself, the six teams will be divided into two qualifying groups and compete in a series of exciting head-to-head matchups. Only the top two teams from each group will advance to the finals, where the inaugural Hexagon Cup champion will be crowned.
The first edition of the Hexagon Cup will take place in the historic Madrid Arena from January 31 to February 4, an ideal setting to create a great show. The event will include an attractive Fan Village with autograph signing sessions, player training areas, live concerts, entertainment, shops, exhibitions, food trucks and high-quality dining.
Tickets for this historic first edition of the star-studded event can be purchased now from €20 via www.hexagoncup.com.
About Hexagon Cup
Under the motto “For the Fans. For the Players. For the Game”, this revolutionary competition was born with the ambition of offering a new and disruptive approach, as well as the firm purpose of transforming the sport of padel. To do this, it has designed a completely new format in which six teams made up of three couples each (one male couple, one female couple and one made up of stars of the future) will compete to win a one-million euro prize fund.
The inaugural Hexagon Cup event will take place at Madrid Arena, from 31 January to 4 February, 2024. For further updates follow @HexagonCup on Instagram, X, and LinkedIn.
About Slazenger Padel
Slazenger Padel develop professional padel equipment and sportswear used by players on the World Padel Tour as well as by lifestyle players with a desire for classy, stylish and premium designed padel gear.
Slazenger Padel today offers a complete padel collection and a distribution strategy based on building strong partnerships without ongoing price reductions.
Operating from our headquarters in Stockholm, Sweden, we extend our reach globally, offering our complete collection available at www.slazengerpadel.com
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